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ABOUT THE FOUNDER

 

Marc Lyncheski is a highly versatile leader with experience in a variety of industries across the for-profit and non-profit sectors. Helped build and restructure marketing and creative teams for start-ups and billion-dollar organizations alike. Leading with integrity and unquestionable ethics, motivating people with compassion and support.

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PROFESSIONAL EXPERIENCE

 

University of Massachusetts Global, Irvine, CA                                                                     2022 – 2023

Director of Creative Services

  • Restructured department and redefined roles and processes to improve departmental output and efficiency.

  • Provided creative direction on all print, broadcast, social media and digital marketing.

  • Developed and provided creative direction on new branding television, radio, and social media campaign.

  • Managed $2MM department budget and production expenses.

  • Oversaw team of creative and marketing professionals (staff, agencies and freelancers).

 

Laguna College of Art and Design, Laguna Beach, CA                                                          2019 – 2022

Director of Marketing and Communications

  • Restructured department and redefined roles and processes to improve departmental output and efficiency.

  • Provided creative direction on all print, social media, video and digital assets.

  • Developed and implemented long-term strategic marketing plan.

  • Managed budget and department expenses.

  • Managed team of creative and marketing professionals (staff, agencies and freelancers).

  • Developed and executed multi-media campaigns for fundraising efforts, capital campaign, events, student recruiting and retention efforts and other organizational initiatives.

 

OC Music and Dance, Irvine, CA                                                                                               2016 – 2019

Vice President of Marketing and Community Relations

  • Established marketing department for start-up, and managed agencies, freelancers and vendors.

  • Provided creative and strategic leadership on all print and digital marketing assets.

  • Built enrollment to 500 students in span of six months and exceeded 2017 enrollment plan by more than 100%.

  • Created and implemented promotional strategies for concerts and community events.

  • Developed community relations and donor marketing plan for building $10 MM scholarship endowment.

  • Developed corporate branding standards and published standards manual.

  • Lead the development and execution of multi-channel marketing and communications strategies and tactical plans.

  • Served as creative director for 32-member orchestra that performed on America’s Got Talent.

 

Self Employed, Orange County, CA                                                                                     1995 – 2023

Marketing and Communications Consultant

  • Currently serving as Head of Marketing for SteelHeart Records, LLC (contract).

  • Served as VP of Marketing for Mobile Learning Networks/Boost Academy (contract).

  • Created branding and identity packages, product launch strategies, and demand generation campaigns.

  • Provided creative direction, marketing operations and project management services.

  • Developed social media and digital content strategies.

  • Served as photographer, designer, copywriter and content creator.

  • Provided content editing and copywriting support for public relations initiatives.

  • Developed B2B and B2C consumer-centric tools and assets for sales teams.

  • Evaluated merchandising and POS display strategies within retail environments.

 

Preferred Hotels and Resorts, Newport Beach, CA                                                               2014 – 2015

Senior Director of Brand Marketing and Creative Services

  • Provided creative direction on company website, magazines, hotel directories and tradeshow booths.

  • Provided creative leadership and agency management throughout corporate re-branding initiative.

  • Managed multi-million dollar global advertising and departmental operating budget.

  • Increased productivity and reduced turnaround times by streamlining processes and restructuring department.

  • Implemented new digital asset management system and project management software platform.

  • Developed corporate branding standards and published standards manual.

 

Walden University and Universidad de Valle de Mexico, Minneapolis, MN

Lead Faculty, Adjunct Faculty, Course Design and Subject Matter Expert                  2001 – Present

  • Taught various marketing, PR, leadership and critical thinking courses. Full course list on portfolio website.

  • Provided course and curriculum design for various marketing and communication programs.

  • Developed and presented marketing, management, and public speaking training programs.

  • Initiated and chaired student enrollment and retention committee.

  • Additional adjunct faculty roles: University of Phoenix, Baker College Online, Kaplan University, Colorado Technical University, St. Mary’s University, Maricopa Community Colleges, Corinthian Colleges, Axia College, Western International University, National American University.

 

Dick’s Sporting Goods, Inc., Pittsburgh, PA                                                                             2003 – 2005

Director of Marketing

  • Served as Creative Director for national redesign of store décor and POS signage.

  • Directed seasonal and ongoing in-store promotions, from concepting through execution.

  • Oversaw concepting efforts and presented proposed campaigns to senior executives.

  • Restructured marketing department and improved production processes.

  • Managed national signage and decor budget.

  • Developed first corporate branding style guide and in-store signage operations intranet system.

  • Art director/executive producer for multiple Addy Award-winning campaigns.

 

PETsMART, Inc., Phoenix, AZ                                                                                                     1999 – 2003

Director of Services Marketing and Associate Creative Director

  • Provided design team leadership for national circular programs.

  • Oversaw national redesign of store décor and POS signage programs.

  • Provided creative direction for the launch of PETPERKS, the company’s first CRM program.

  • Directed the re-branding of PETsMART’s grooming and pet training services.

  • Served as Executive Producer for Telly Award-winning fundraising television show.

  • Created direct mail video program that generated a 16% redemption rate.

 

EDUCATION

 

Master of Business Administration, Marketing, University of Phoenix, Phoenix, AZ

Master of Arts, Communications/Advertising, Marquette University, Milwaukee, WI

Bachelor of Science, Neuropsychology with Spanish Minor, Allegheny College, Meadville, PA

Language and Culture Courses, Universidad de Valencia, Valencia, Spain

 

KEY SOFTWARE SKILLS

Adobe Creative Suite | BrandFolder | MS Office | Basecamp | Asana | Slack | Emma | Constant Contact | Mailchimp

 

OTHER SKILLS AND INTERESTS

Professional Emcee | Guitar | Martial Arts | Actor | Voiceover Artist | Golf | Photography | Stand Up Comedy

 

CLASSES TAUGHT

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Graduate

Marketing and Advertising

  • Advertising Foundations, Davenport University

  • Advertising in the21st Century, St. Mary’s University

  • Buyer Behavior and Advertising Research, St. Mary’s University

  • Marketing, Davenport University, St. Mary’s University, Walden University

  • Marketing Management, Davenport University, St. Mary’s University

 

Undergraduate

Marketing/Advertising

  • Building Customer Sales and Loyalty, Kaplan University

  • Consumer Behavior, Corinthian Colleges

  • Customer Loyalty and Relationships, Kaplan University

  • Customer Relationship Management, Colorado Technical University, Corinthian Colleges

  • Integrated Marketing Communications, University of Phoenix

  • International Marketing, Corinthian Colleges, Universidad de Valle de Mexico, Walden University

  • Marketing, Baker College Online, Colorado Technical University, Corinthian Colleges, Kaplan University,  National American University, Universidad de Valle de Mexico, University of Phoenix, Walden University, Western International University

  • Marketing and the Virtual Marketplace, Colorado Technical University

  • Marketing Management, Colorado Technical University, Kaplan University, National American University, Universidad de Valle de Mexico, Walden University.

  • Services Marketing, Walden University

  • Small Business Marketing Strategies, Walden University

 

Communications

  • Business Communication, Corinthian Colleges

  • Creative Thinking, Axia College

  • Critical Thinking, Axia College

  • Interpersonal Communications, National American University

  • Introduction to Film Studies, University of Phoenix

  • Mass Communications, National American University

  • Media Influences on American Culture, University of Phoenix

  • Oral Communications, Paradise Valley Community College

  • Public Relations, University of Phoenix

  • Public Speaking, Baker College Online

  • Technical Communications, National American University

 

Management and Leadership

  • Business Ethics, Corinthian Colleges

  • Corporate Entrepreneurship, Walden University

  • Ethical Leadership, Walden University

  • Intro to Human Resources, Corinthian Colleges

  • Introduction to Business, Kaplan University

  • Introduction to Business Enterprise, Corinthian Colleges, Kaplan University

  • International Business, Axia College

  • Management and Leadership, Walden University

  • Organizational Behavior, Axia College

  • Principles of Management, Corinthian Colleges, Kaplan University

  • Principles of Retailing, Kaplan University

  • Skills for Learning in an Information Age, Axia College

  • Strategic Planning for Business, Corinthian Colleges

  • Supervision and Leadership, Axia College

  • Workplace Continuity and Contingency Planning, Corinthian Colleges

 

English/Writing

  • Collegiate Composition and Grammar, Axia College

  • Effective Essay Writing, Axia College

  • Elements of University Composition, University of Phoenix

  • Research Writing, University of Phoenix, Axia College

  • Utilizing Information in College Writing, Axia College

 

COURSES + CURRICULA DESIGNED

 

Marketing/Advertising

  • Advertising in the21st Century, St. Mary’s University

  • Buyer Behavior and Advertising Research, St. Mary’s University Hispanic Marketing in a Multicultural Context, Universidad de Valle de Mexico

  • Global Marketing, Walden University

  • Marketing, St. Mary’s University, Universidad de Valle de Mexico, Walden University

  • Marketing Management, St. Mary’s University, Universidad de Valle de Mexico, Walden University.

  • Multicultural Marketing Communications, Walden University

  • Strategic Marketing: Product vs Services Marketing, Walden University

  • Small Business Marketing Strategies, Walden University

 

Communications

  • Mass Communications, National American University

  • Oral Communications, Paradise Valley Community College

  • Technical Communications, National American University

 

Management and Leadership

  • Corporate Entrepreneurship, Walden University

  • Ethical Leadership, Walden University

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